MAXX Potential

Spellbinding Solutions: How AI and Automation are Conjuring Up Potential

By MAXX Potential

Artificial intelligence and automation are today’s spellbinding solutions to help businesses augment their teams. Think of The Sorcerer’s Apprentice in the movie Fantasia – Mickey lugs buckets of water day in and day out up a tall staircase. His life is monotonous. When the Sorcerer sets the source of his magic aside, Mickey seizes the opportunity to get his work done more efficiently.

A few well-placed movements and Mickey had a team of brooms to do his task. In some ways, AI-assisted work, automated and streamlined workflows, threat protection, and workforce transformation feel like the magic of our times. Tools that march forward, completing tasks left and right, AI and automation have already been a big part of workforce innovation, only gaining the mainstream spotlight when ChatGPT was released.


Sorcerer’s Apprentice – Fantasia

In the same way, the movie The Sword and the Stone demonstrates another set of characters, Merlin and Arthur, who lean into the efficiency that magic can offer. Merlin uses a few words and his wand to get dishes to wash themselves. When Arthur exclaims that he’s supposed to do that work, Merlin points out, “No one will notice the difference, son, who cares as long as the work is done?”

Many businesses often face the challenge of lots of work to do and a small team to handle the tasks. When each team member’s time can be optimized to work on high priority tasks while magic, in this case automation or Artificial Intelligence, works in the background to handle time-consuming, repetitive tasks, more high quality work is completed. Small businesses should consider how generative AI can bring more efficiency, threat protection, and team reskilling.

The Enchantment of Efficiency

Both Mickey and Merlin noticed practical applications for the magic at their fingertips. One used magic to complete his own tasks while the other used magic to take over the tasks of Arthur so that Arthur could have another lesson. Artificial intelligence and automation, while not as mysterious as the magic of these movies, have the potential to alleviate monotonous and mundane tasks, freeing up small business teams to prioritize time and effort on essential overview work.

The Magic of AI-Assisted Work

It feels magical when monotonous tasks can be handled by a generative AI assistant. With a few well-worded requests and some emphatic keystrokes, solutions arrive, whether providing an outline for a blog post, code for a task, or response options for a customer service chat. The work gets done.

According to a group of researchers at Stanford’s Digital Economic Laboratory and the Massachusetts Institute of Technology, customer support agents who had access to a generative artificial intelligence assistant increased their productivity by 14% on average. The study looked at more than 5,000 agents, and the chat assistant monitored customer service chats, providing real-time recommendations for responses. With that said, the researchers noted that the AI assistant really helped less skilled agents and only minimally helped those who were more experienced.

In Mickey’s case, he optimized his productivity to such an extent that he flooded the Sorcerer’s lair. He worked smarter until he didn’t, and when humans seek increased productivity, they are cautioned to do so with wise oversight of the tools they’re using, whether smarter project management tools, AI writing assistants, data analysis software, cybersecurity systems, or supply chain optimization. When monotonous tasks are automated, humans can lean into creativity, just as Mickey did with his visions of fireworks, dancing stars, and more. It empowers humans to have more focus time for envisioning the future or exploring other creative solutions.

The Speed Spell: Automation in Action

In The Sword and The Stone, Merlin wants to help educate Arthur so that he’s ready to step into the important role of king one day, but Arthur has mountains of dirty dishes to clean. Merlin taps into his magic. The dishes are now washing themselves, and Arthur is freed to pursue his education and growth. The magic of our day is the capabilities of automation to take over arduous tasks so that humans can pursue focused problem-solving time, continued growth, or rest.

Automation brings the magic of efficiency, time saving, and consistency. In some situations, companies are noting that it can also increase accuracy and cost reduction. Moreover, the capabilities of automation and machine learning can deeply assist in data analysis, which allows for faster processing and decision making. Faster processing, automated selection, and reduced human error provide data-driven insights for better decisions and support for complex decision scenarios.

Automation allows for smarter workflows, which means tasks get done and the operations are streamlined. MAXX Potential offers a number of powerful AI tools that can revolutionize different workflows with a wand wave. For example, a private and customizable GPT provides data protection while workers receive generative AI assistance for their tasks. Other tools include a SMART Employee Feedback Automation that simplifies HR feedback analysis, a Q&A Bot that is compliance trained and handles queries, and EvalEcho that streamlines performance reviews and manager insights.

The Hex of Security and Ethical Considerations

When the maid in The Sword in the Stone discovers the dishes are washing themselves, she and her peers call it ‘dark magic,’ and when it comes to automation and artificial intelligence, the idea of dark magic and evil is not far from minds. With many folks keeping important information online and in the cloud, cybersecurity is more important than ever before. Generative AI can be used by both bad actors and cybersecurity specialists. And yet, AI and automation may be the greatest protection against threats.

The Protective Spells of Generative AI in Cybersecurity

Machine learning is a powerful force to be reckoned with when it comes to threat detection because its algorithms recognize suspicious patterns and predict potential threats. Immediate responses mean that business systems remain safer. These predictive enchantments of AI’s ability to anticipate and neutralize threats with automated responses trigger the isolation of infected devices or block malicious traffic, as well as adaptive security measures that learn from threat patterns and automatically update intrusion detection parameters. 

The cybersecurity attacks that seem to stand the test of time continue to be traditional types of attacks such as phishing, malware, and ransomware. The difference is that they too have tapped into the power of artificial intelligence and machine learning. This means that phishing emails have become even more convincing, and bad actors still view humans as the weakest link in cybersecurity. National CIO Review reports that 67% of companies report difficulties combating increasingly sophisticated phishing attacks.

When Mickey used the Sorcerer’s magic to develop his water transportation system via a broom and two buckets, he didn’t include any type of fail-safe to have his system recognize when to pause water transportation. His efficiency plan was faulty. If Mickey could have had an AI assistant at his elbow, this generative AI system could have noted the patterns, recognized the coming problem, and implemented a solution to keep the water from flooding. This is the beauty of the protective opportunities of generative AI in cybersecurity. It has the capability to learn and update its own systems to maintain the values of the overall system.

The Wizardry of Workforce Transformation

What if the maid in The Sword in the Stone noticed the “dark magic” of the dishes magically washing themselves and waited for Merlin to return so she could ask for a little bit of that innovation? Her work life would have been transformed, freeing her to pursue a higher level self-education or castle management. While AI and Automation may be uncanny, these tools are catalysts for so much opportunity.

IBM released an article that states that 40% of the workforce will need to be reskilled due to artificial intelligence, and they point out, “AI won’t replace people–but people who use AI will replace people who don’t.” This idea can be overwhelming, but truthfully, if a worker can use generative AI assistants for their work now, they are already ahead of the learning curve. While some aspects of work will need more in-depth training, a lot of how automation and artificial intelligence shows up in the world is accessible to folks who are willing to explore and learn. The spell of change may have already been released, but it’s available to all.

When it comes to smart training and tools for building stronger teams, MAXX Potential AI solutions support workforce development beyond operations. Teams and individuals can learn through AI-assisted training and work simulation to discover new ways to collaborate and move through daily tasks. MAXX Potential also offers Video Creation for Onboarding & Training that offers scalable onboarding and training videos with custom AI avatar possibilities, consistent quality, and personalized experience capabilities.

Embrace the Sorcery of AI and Automation

Mickey recognized the opportunity of magic to make his life easier, and Merlin implemented magic so that Arthur could pursue further development of his skills and character. In the same way, artificial intelligence and automation offer so many possibilities for workers, and learning to tap into these tools will enable them to delegate repetitive tasks to AI, freeing up time for strategic and creative work. Embracing these tools can lead to career growth and organizational success, as human-machine collaboration paves the way for enhanced productivity.

MORE POSTS

Spellbinding Solutions: How AI and Automation are Conjuring Up Potential

By MAXX Potential

Artificial intelligence and automation are today’s spellbinding solutions to help businesses augment their teams. Think of The Sorcerer’s Apprentice in the movie Fantasia – Mickey lugs buckets of water day in and day out up a tall staircase. His life is monotonous. When the Sorcerer sets the source of his magic aside, Mickey seizes the opportunity to get his work done more efficiently.

A few well-placed movements and Mickey had a team of brooms to do his task. In some ways, AI-assisted work, automated and streamlined workflows, threat protection, and workforce transformation feel like the magic of our times. Tools that march forward, completing tasks left and right, AI and automation have already been a big part of workforce innovation, only gaining the mainstream spotlight when ChatGPT was released.


Sorcerer’s Apprentice – Fantasia

In the same way, the movie The Sword and the Stone demonstrates another set of characters, Merlin and Arthur, who lean into the efficiency that magic can offer. Merlin uses a few words and his wand to get dishes to wash themselves. When Arthur exclaims that he’s supposed to do that work, Merlin points out, “No one will notice the difference, son, who cares as long as the work is done?”

Many businesses often face the challenge of lots of work to do and a small team to handle the tasks. When each team member’s time can be optimized to work on high priority tasks while magic, in this case automation or Artificial Intelligence, works in the background to handle time-consuming, repetitive tasks, more high quality work is completed. Small businesses should consider how generative AI can bring more efficiency, threat protection, and team reskilling.

The Enchantment of Efficiency

Both Mickey and Merlin noticed practical applications for the magic at their fingertips. One used magic to complete his own tasks while the other used magic to take over the tasks of Arthur so that Arthur could have another lesson. Artificial intelligence and automation, while not as mysterious as the magic of these movies, have the potential to alleviate monotonous and mundane tasks, freeing up small business teams to prioritize time and effort on essential overview work.

The Magic of AI-Assisted Work

It feels magical when monotonous tasks can be handled by a generative AI assistant. With a few well-worded requests and some emphatic keystrokes, solutions arrive, whether providing an outline for a blog post, code for a task, or response options for a customer service chat. The work gets done.

According to a group of researchers at Stanford’s Digital Economic Laboratory and the Massachusetts Institute of Technology, customer support agents who had access to a generative artificial intelligence assistant increased their productivity by 14% on average. The study looked at more than 5,000 agents, and the chat assistant monitored customer service chats, providing real-time recommendations for responses. With that said, the researchers noted that the AI assistant really helped less skilled agents and only minimally helped those who were more experienced.

In Mickey’s case, he optimized his productivity to such an extent that he flooded the Sorcerer’s lair. He worked smarter until he didn’t, and when humans seek increased productivity, they are cautioned to do so with wise oversight of the tools they’re using, whether smarter project management tools, AI writing assistants, data analysis software, cybersecurity systems, or supply chain optimization. When monotonous tasks are automated, humans can lean into creativity, just as Mickey did with his visions of fireworks, dancing stars, and more. It empowers humans to have more focus time for envisioning the future or exploring other creative solutions.

The Speed Spell: Automation in Action

In The Sword and The Stone, Merlin wants to help educate Arthur so that he’s ready to step into the important role of king one day, but Arthur has mountains of dirty dishes to clean. Merlin taps into his magic. The dishes are now washing themselves, and Arthur is freed to pursue his education and growth. The magic of our day is the capabilities of automation to take over arduous tasks so that humans can pursue focused problem-solving time, continued growth, or rest.

Automation brings the magic of efficiency, time saving, and consistency. In some situations, companies are noting that it can also increase accuracy and cost reduction. Moreover, the capabilities of automation and machine learning can deeply assist in data analysis, which allows for faster processing and decision making. Faster processing, automated selection, and reduced human error provide data-driven insights for better decisions and support for complex decision scenarios.

Automation allows for smarter workflows, which means tasks get done and the operations are streamlined. MAXX Potential offers a number of powerful AI tools that can revolutionize different workflows with a wand wave. For example, a private and customizable GPT provides data protection while workers receive generative AI assistance for their tasks. Other tools include a SMART Employee Feedback Automation that simplifies HR feedback analysis, a Q&A Bot that is compliance trained and handles queries, and EvalEcho that streamlines performance reviews and manager insights.

The Hex of Security and Ethical Considerations

When the maid in The Sword in the Stone discovers the dishes are washing themselves, she and her peers call it ‘dark magic,’ and when it comes to automation and artificial intelligence, the idea of dark magic and evil is not far from minds. With many folks keeping important information online and in the cloud, cybersecurity is more important than ever before. Generative AI can be used by both bad actors and cybersecurity specialists. And yet, AI and automation may be the greatest protection against threats.

The Protective Spells of Generative AI in Cybersecurity

Machine learning is a powerful force to be reckoned with when it comes to threat detection because its algorithms recognize suspicious patterns and predict potential threats. Immediate responses mean that business systems remain safer. These predictive enchantments of AI’s ability to anticipate and neutralize threats with automated responses trigger the isolation of infected devices or block malicious traffic, as well as adaptive security measures that learn from threat patterns and automatically update intrusion detection parameters. 

The cybersecurity attacks that seem to stand the test of time continue to be traditional types of attacks such as phishing, malware, and ransomware. The difference is that they too have tapped into the power of artificial intelligence and machine learning. This means that phishing emails have become even more convincing, and bad actors still view humans as the weakest link in cybersecurity. National CIO Review reports that 67% of companies report difficulties combating increasingly sophisticated phishing attacks.

When Mickey used the Sorcerer’s magic to develop his water transportation system via a broom and two buckets, he didn’t include any type of fail-safe to have his system recognize when to pause water transportation. His efficiency plan was faulty. If Mickey could have had an AI assistant at his elbow, this generative AI system could have noted the patterns, recognized the coming problem, and implemented a solution to keep the water from flooding. This is the beauty of the protective opportunities of generative AI in cybersecurity. It has the capability to learn and update its own systems to maintain the values of the overall system.

The Wizardry of Workforce Transformation

What if the maid in The Sword in the Stone noticed the “dark magic” of the dishes magically washing themselves and waited for Merlin to return so she could ask for a little bit of that innovation? Her work life would have been transformed, freeing her to pursue a higher level self-education or castle management. While AI and Automation may be uncanny, these tools are catalysts for so much opportunity.

IBM released an article that states that 40% of the workforce will need to be reskilled due to artificial intelligence, and they point out, “AI won’t replace people–but people who use AI will replace people who don’t.” This idea can be overwhelming, but truthfully, if a worker can use generative AI assistants for their work now, they are already ahead of the learning curve. While some aspects of work will need more in-depth training, a lot of how automation and artificial intelligence shows up in the world is accessible to folks who are willing to explore and learn. The spell of change may have already been released, but it’s available to all.

When it comes to smart training and tools for building stronger teams, MAXX Potential AI solutions support workforce development beyond operations. Teams and individuals can learn through AI-assisted training and work simulation to discover new ways to collaborate and move through daily tasks. MAXX Potential also offers Video Creation for Onboarding & Training that offers scalable onboarding and training videos with custom AI avatar possibilities, consistent quality, and personalized experience capabilities.

Embrace the Sorcery of AI and Automation

Mickey recognized the opportunity of magic to make his life easier, and Merlin implemented magic so that Arthur could pursue further development of his skills and character. In the same way, artificial intelligence and automation offer so many possibilities for workers, and learning to tap into these tools will enable them to delegate repetitive tasks to AI, freeing up time for strategic and creative work. Embracing these tools can lead to career growth and organizational success, as human-machine collaboration paves the way for enhanced productivity.

What are the Biggest Concerns and Best Benefits about Deepfake Technology?

Understanding the Deepfake Landscape

By Tucker Mahan, MAXX Potential Director of Emerging Technology

Playlist

11 Videos

All content above is AI generated, aside from the blog excerpt. Some translations may be inaccurate but are provided for learning purposes of technology’s current capabilities.

Have you ever needed to be filmed and when you watched the video back you were cringing? I have. With deepfake technology, you could skip the filming and still bring your face and voice to the content that you’re creating – maybe without some of those awkward gestures and mannerisms.

A few years ago, deepfake was a possibility only available to the people who understood what was going on behind the scenes. Now deepfake technology programs make it far more user-friendly though it still requires some technical skill.

So what is deepfake? Deepfake technology uses Artificial Intelligence (AI) to create, edit, modify, and alter video and audio, allowing the image or sound to become more believable and real. This means that technology can now mimic real humans both in image and sound fairly accurately.

Like any other advancement, deepfake tech offers opportunity and concern. While the general population gets a kick out of impersonating famous celebrities, bad actors are tapping into super convincing phishing content, such as vishing (voice impersonation) or smishing (sms impersonation).

With every new capability of deepfake comes the need for smart protection for your company, yourself, and your tech.

Want to skip the read? Allow “Tucker” to narrate for you:

Biggest Concerns in Deepfake Technology

Do bad actors adopt technology like this faster than the general public? It’s possible because most tech advancements take a minute to digest, understand, and determine an action plan. 

If bad actors are learning deepfake technology alongside enterprises, it’s very possible that enterprises are still vulnerable to malicious attacks – not to mention social engineering since most people are unaware of this new technology for phishing.

Bad actors are most likely to target people who are unaware of deepfake technologies, meaning that companies, communities, and schools need to start educating people about the possibility of deepfake-based attacks.

When it comes to my biggest concerns for deepfake technology, I see three main categories: misinformation and manipulation; social engineering attacks; and identity theft and fraud.

Misinformation and Manipulation

We often rely on the phrase “seeing is believing;” however, deepfake technology is making it even more difficult to discern real content from fabricated content. I see it a lot on social media where someone will reshare an image, believing the product to be real, and a quick image search reveals that the product is fake. If you look closely, you may be able to spot the AI-generated bloopers in the photo, but it’s becoming harder and harder.

Deepfake technology can already generate celebrity lookalike videos, and now AI-created “virtual influencers” are on the rise. I have more questions than answers on what we’ll see next, but I expect a lot of repercussions in the form of changing copyright laws, lawsuits, and governance acts through these uncertain times.

Social Engineering

Social engineering is all about using what you know or can find out to be able to break confidentiality. Deepfake social engineering attacks elevate the risk because now bad actors can impersonate trusted contacts of their target using voice clone and face swap. 

For example, there was a season of time where companies were being targeted by bad actors who were impersonating the CEO to email or text employees, asking them to buy gift cards. The urgency of the text along with the authority of the company CEO likely worked on a lot of people. Deepfake will make these attacks even more sophisticated.

Identity Theft and Fraud

Tech experts warn that deepfake technology could be used by bad actors to bypass biometric authentication in scenarios where a face scan is used. This could give bad actors access to crucial information, secure areas, or devices.

Sumsub published its Identity Fraud Report in November 2023, and it found that deepfakes accounted for most of the AI-powered fraud attacks. In fact, AI-powered techniques were among the top five tools used in fraud online in 2023.

Potential Benefits of Deepfake Technology

It’s up to personal opinion whether or not the benefits of deepfake technology outweigh the security risks; however, opportunity is there for dope advancements. Companies will be able to upgrade their security systems to fight threats, red team detrimental issues, accommodate people with hearing loss, and receive better translations.

I’d break the benefits of deepfake technology into three different categories: Interpersonal, security, and media.

Interpersonal Possibilities

I was at a conference a couple of years ago where one of the speakers was hypothesizing on the potential use cases of deepfake technology, and he presented the idea of using your last saved voicemail of your grandfather with deepfake technology so that you could hear his voice again. That idea seemed super cool, and deepfake could help us remember our loved ones better.

Another company is exploring what deepfake can do for sms, iMessage, and WhatsApp where users could set their chosen language and then all incoming messages would be automatically translated.

Security Measures

Deepfake and generative AI technology can create powerful training grounds for security teams to red team specific situations in order to make security advancements. Companies will be able to better protect their data as attacks become more refined.

We already know that deepfakes have the potential to be used to circumvent biometric authentication security, so it’s important for companies to use this information to find more holes in the security systems.

Media Madness

Channel 1 News shocked people with the possibilities by promising a platform that would individualize news to you. They promise personalization powered by generative AI with its full launch in 2024, think TikTok meets Hacker News.

For content creators, the deepfake possibilities are super beneficial because they could create a deepfake version of themselves that could do their educational content, advertising, and so much more. Again, this sounds great to me, as I’d love to never be in front of a camera again.

Lip sync dubbing will improve so much from deepfake technology. It will be possible for movies in other languages to have actors who appear to be speaking the dubbed language rather than lips that move to the original filmed language.

Recognizing Deepfakes

Spotting deepfakes will become a necessary skill for most people, especially in scenarios where a bad actor could be seeking sensitive information. 

When it comes to social engineering, you can have the best security system in place, but if your company and team are not educated on recognizing deepfake phishing attempts, then your company is vulnerable. Train your people.

Some of the best ways to recognize deepfake impersonations are with attention to detail and critical thinking.

  • Where’s the emphasis on audio voices?
  • Is the pitch variation off from a normal cadence?
  • What’s the pause length between words and sentences?
  • Does the accent match the person you know?
  • Are there odd blinking patterns?
  • Do hand gestures line up with the content?
  • Are the mannerisms right for the person you know?

People’s voices fluctuate according to the situation. If you’re happy, that adjusts the tone, pitch, and emphasis of how someone speaks. Take a clip of someone who’s happy and use it in a deepfake tool where you’re trying to be threatening, the tone might not match the message. 

Humans also quickly pick up on accents from other areas, so a voice clone won’t always match the accent of a person without a large sampling of how they speak. While I’m not a linguist, accommodation within language is fascinating, as it suggests humans adjust their speech to mirror one another in order to inspire better collaboration. Voice cloning isn’t good enough to pick up this nuance.

One of the best ways to recognize deepfakes is to interact with deepfakes in video and audio often. With so much of our day-to-day being in the digital realm, it’s time to realize that all digital content could now be fake.

Conclusion

The possibilities of deepfake are great, and with that great power comes specific responsibility to be smart around deepfake security and use cases.

If you’re not excited about the possibilities of deepfake technology, look it up. I honestly believe that deepfake will bring some advanced attacks from bad actors to our companies, and it’s worth knowing about. Don’t get caught off guard. 

Do you think Deepfake is a Threat or an Opportunity? Tell us your thoughts!

MORE POSTS

What are the Biggest Concerns and Best Benefits about Deepfake Technology?

Understanding the Deepfake Landscape

By Tucker Mahan, MAXX Potential Director of Emerging Technology

Playlist

11 Videos

All content above is AI generated, aside from the blog excerpt. Some translations may be inaccurate but are provided for learning purposes of technology’s current capabilities.

Have you ever needed to be filmed and when you watched the video back you were cringing? I have. With deepfake technology, you could skip the filming and still bring your face and voice to the content that you’re creating – maybe without some of those awkward gestures and mannerisms.

A few years ago, deepfake was a possibility only available to the people who understood what was going on behind the scenes. Now deepfake technology programs make it far more user-friendly though it still requires some technical skill.

So what is deepfake? Deepfake technology uses Artificial Intelligence (AI) to create, edit, modify, and alter video and audio, allowing the image or sound to become more believable and real. This means that technology can now mimic real humans both in image and sound fairly accurately.

Like any other advancement, deepfake tech offers opportunity and concern. While the general population gets a kick out of impersonating famous celebrities, bad actors are tapping into super convincing phishing content, such as vishing (voice impersonation) or smishing (sms impersonation).

With every new capability of deepfake comes the need for smart protection for your company, yourself, and your tech.

Want to skip the read? Allow “Tucker” to narrate for you:

Biggest Concerns in Deepfake Technology

Do bad actors adopt technology like this faster than the general public? It’s possible because most tech advancements take a minute to digest, understand, and determine an action plan. 

If bad actors are learning deepfake technology alongside enterprises, it’s very possible that enterprises are still vulnerable to malicious attacks – not to mention social engineering since most people are unaware of this new technology for phishing.

Bad actors are most likely to target people who are unaware of deepfake technologies, meaning that companies, communities, and schools need to start educating people about the possibility of deepfake-based attacks.

When it comes to my biggest concerns for deepfake technology, I see three main categories: misinformation and manipulation; social engineering attacks; and identity theft and fraud.

Misinformation and Manipulation

We often rely on the phrase “seeing is believing;” however, deepfake technology is making it even more difficult to discern real content from fabricated content. I see it a lot on social media where someone will reshare an image, believing the product to be real, and a quick image search reveals that the product is fake. If you look closely, you may be able to spot the AI-generated bloopers in the photo, but it’s becoming harder and harder.

Deepfake technology can already generate celebrity lookalike videos, and now AI-created “virtual influencers” are on the rise. I have more questions than answers on what we’ll see next, but I expect a lot of repercussions in the form of changing copyright laws, lawsuits, and governance acts through these uncertain times.

Social Engineering

Social engineering is all about using what you know or can find out to be able to break confidentiality. Deepfake social engineering attacks elevate the risk because now bad actors can impersonate trusted contacts of their target using voice clone and face swap. 

For example, there was a season of time where companies were being targeted by bad actors who were impersonating the CEO to email or text employees, asking them to buy gift cards. The urgency of the text along with the authority of the company CEO likely worked on a lot of people. Deepfake will make these attacks even more sophisticated.

Identity Theft and Fraud

Tech experts warn that deepfake technology could be used by bad actors to bypass biometric authentication in scenarios where a face scan is used. This could give bad actors access to crucial information, secure areas, or devices.

Sumsub published its Identity Fraud Report in November 2023, and it found that deepfakes accounted for most of the AI-powered fraud attacks. In fact, AI-powered techniques were among the top five tools used in fraud online in 2023.

Potential Benefits of Deepfake Technology

It’s up to personal opinion whether or not the benefits of deepfake technology outweigh the security risks; however, opportunity is there for dope advancements. Companies will be able to upgrade their security systems to fight threats, red team detrimental issues, accommodate people with hearing loss, and receive better translations.

I’d break the benefits of deepfake technology into three different categories: Interpersonal, security, and media.

Interpersonal Possibilities

I was at a conference a couple of years ago where one of the speakers was hypothesizing on the potential use cases of deepfake technology, and he presented the idea of using your last saved voicemail of your grandfather with deepfake technology so that you could hear his voice again. That idea seemed super cool, and deepfake could help us remember our loved ones better.

Another company is exploring what deepfake can do for sms, iMessage, and WhatsApp where users could set their chosen language and then all incoming messages would be automatically translated.

Security Measures

Deepfake and generative AI technology can create powerful training grounds for security teams to red team specific situations in order to make security advancements. Companies will be able to better protect their data as attacks become more refined.

We already know that deepfakes have the potential to be used to circumvent biometric authentication security, so it’s important for companies to use this information to find more holes in the security systems.

Media Madness

Channel 1 News shocked people with the possibilities by promising a platform that would individualize news to you. They promise personalization powered by generative AI with its full launch in 2024, think TikTok meets Hacker News.

For content creators, the deepfake possibilities are super beneficial because they could create a deepfake version of themselves that could do their educational content, advertising, and so much more. Again, this sounds great to me, as I’d love to never be in front of a camera again.

Lip sync dubbing will improve so much from deepfake technology. It will be possible for movies in other languages to have actors who appear to be speaking the dubbed language rather than lips that move to the original filmed language.

Recognizing Deepfakes

Spotting deepfakes will become a necessary skill for most people, especially in scenarios where a bad actor could be seeking sensitive information. 

When it comes to social engineering, you can have the best security system in place, but if your company and team are not educated on recognizing deepfake phishing attempts, then your company is vulnerable. Train your people.

Some of the best ways to recognize deepfake impersonations are with attention to detail and critical thinking.

  • Where’s the emphasis on audio voices?
  • Is the pitch variation off from a normal cadence?
  • What’s the pause length between words and sentences?
  • Does the accent match the person you know?
  • Are there odd blinking patterns?
  • Do hand gestures line up with the content?
  • Are the mannerisms right for the person you know?

People’s voices fluctuate according to the situation. If you’re happy, that adjusts the tone, pitch, and emphasis of how someone speaks. Take a clip of someone who’s happy and use it in a deepfake tool where you’re trying to be threatening, the tone might not match the message. 

Humans also quickly pick up on accents from other areas, so a voice clone won’t always match the accent of a person without a large sampling of how they speak. While I’m not a linguist, accommodation within language is fascinating, as it suggests humans adjust their speech to mirror one another in order to inspire better collaboration. Voice cloning isn’t good enough to pick up this nuance.

One of the best ways to recognize deepfakes is to interact with deepfakes in video and audio often. With so much of our day-to-day being in the digital realm, it’s time to realize that all digital content could now be fake.

Conclusion

The possibilities of deepfake are great, and with that great power comes specific responsibility to be smart around deepfake security and use cases.

If you’re not excited about the possibilities of deepfake technology, look it up. I honestly believe that deepfake will bring some advanced attacks from bad actors to our companies, and it’s worth knowing about. Don’t get caught off guard. 

Do you think Deepfake is a Threat or an Opportunity? Tell us your thoughts!

Demystifying Spooky AI Technology Fears

How AI Technology Benefits Employees and Companies

By MAXX Potential

From science fiction to reality, Artificial Intelligence (AI) technology evokes many emotions in humans, whether it is fear or intrigue. AI technology has become a part of our daily lives from the in-home speakers that answer our questions to chatGPT and other LLMs that have revolutionized software’s generative capabilities. It’s exciting and terrifying.

Tech professionals guess at what these advancements will mean for humans, and some people experience so much fear about what AI could mean for our world. We wanted to talk about some of those spooky AI technology fears and do our best to demystify them.

Body Snatching: AI will replace human jobs

As language learning models, automation, and machine learning advances, it’s no surprise that workers fear for their jobs. Common questions circulate: Will machines replace humans? How can I protect my job? What can I do to work with AI now?

Some version of automation has been in use since the 1700s to handle repetitive tasks, and yet, the skill of automation now can be seen as scary. Automation and machines should replace workers who may face dangerous scenarios every day where a machine would be better equipped and safer to handle the work. 

“While I do believe that years later AI will take away some jobs I do believe that it will open many other types of job opportunities that could be more technical or something that we never would have thought of before.” Says James Stanley, MAXX Apprentice, in “From Hobby to Innovation: Exploring AI Passion Projects.”

The truth is that AI technology is inspiring workers to reimagine job roles.  AI allows humans to focus on higher-level responsibilities that use skills like critical thinking, creativity, and empathy. AI can enable workers to be more productive, take on more fulfilling responsibilities, and create entirely new types of jobs. With thoughtful implementation, AI can be harnessed to create positive economic and workforce impacts.

Poltergeist Prejudice: Perpetuated Bias, Ethical Concerns, and Irresponsibility

AI technology speeds up tasks like sorting through resumes for a job opening or tracking data. With that said, AI systems can inherit and amplify existing societal biases. This raises a number of concerns as more and more organizations turn to AI technologies for the automation capabilities. 

A National Institute of Standards and Technology report shared a study of 189 facial recognition algorithms and how most of them demonstrated bias. The researchers reported that the technology falsely identified Black and Asian faces 10 to 100 times more often than they did white faces. Women were also more often falsely identified.

Governments seek to determine best ways to regulate AI with New York City being the first to pass a law in 2021 with rules enforced this July. Thoughtful design and smart governance frameworks are required to ensure that AI doesn’t perpetuate societal problems. Companies and governments deploying AI must audit for biases, ensure transparency, evaluate use cases carefully, and institute human oversight measures.

In a “New Regulatory Approach to Facial Recognition,” Jason Schultz, a professor at the New York University School of Law, believes that facial recognition companies must consider new, consent-based approaches to their image gathering as right-of-publicity claims gain momentum. As technology advances so too must the guiding principles and frameworks to protect privacy, avoid bias, and disrupt irresponsibility.

AI Data Voodoo: Protecting User Data While Leveraging AI

Data breaches are scary, and bad actors are discovering new ways to use AI technologies to access user information, such as the AI-controlled botnet data breach with TaskRabbit in 2018 or the more recent and accidental Microsoft AI researchers data leak. Protecting private information alongside the use of AI is important.

Three possible solutions to protecting user data include federated learning, differential privacy, and encrypted data. Federated learning trains AI models with decentralized data stored on user devices while differential privacy anonymizes data by adding controlled noise. End-to-end encryption also helps keep information secure. 

Let’s not forget that AI and automation are powerful tools in cybersecurity, and they have demonstrated accelerated data breach identification and containment, saving companies as much as USD 1.8 million in data breach costs according to the Cost of a Data Breach 2023 global survey.

With deliberate effort, companies can find ways to benefit from AI while also earning user trust through robust privacy protections. Establishing oversight groups and following frameworks like the EU’s GDPR can guide policies that give users more control over their data. Being transparent, providing opt-out options, and restricting data usage are key principles.

Bewitching: AI Dependence vs. AI Assistance

Artificial Intelligence can be scary because some view it as a complete replacement of humans across the board; however, that skips the fact that humans have a unique ability to make decisions based on data as well as external factors. AI technologies can be a great tool, but they work best with a human manager. The goal of AI should be to augment, not replace, human intelligence.

One article observes that “the fear of AI often boils down to the fear of loss – loss of control, loss of privacy, and loss of human value.”

Some solutions for preventing overreliance include having humans remain “in the loop” for consequential decisions rather than fully automating them. Companies and governments deploying AI should also conduct impact assessments to anticipate risks. Additionally, requiring transparency and explanation from AI systems can build understanding and trust in their capabilities.

AI can be viewed as a powerful collaborative tool rather than a decision-making authority. While AI dependence is a valid concern, keeping humans ultimately in control can allow society to reap the benefits of AI assistance without surrendering our agency or discernment. The ideal future combines the strengths of human and artificial intelligence.

The key is shaping policies, education, incentives, and labor models to focus AI on enhancing humans rather than replacing them. With forethought, humans and AI can positively co-evolve. Truth is that AI is not even ready or able to completely replace humans.

 

Interested in learning about how AI can cut business costs and boost company productivity? Reach out to MAXXpotential.com about your interest in optimizing your back office capabilities.

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Demystifying Spooky AI Technology Fears

How AI Technology Benefits Employees and Companies

By MAXX Potential

From science fiction to reality, Artificial Intelligence (AI) technology evokes many emotions in humans, whether it is fear or intrigue. AI technology has become a part of our daily lives from the in-home speakers that answer our questions to chatGPT and other LLMs that have revolutionized software’s generative capabilities. It’s exciting and terrifying.

Tech professionals guess at what these advancements will mean for humans, and some people experience so much fear about what AI could mean for our world. We wanted to talk about some of those spooky AI technology fears and do our best to demystify them.

Body Snatching: AI will replace human jobs

As language learning models, automation, and machine learning advances, it’s no surprise that workers fear for their jobs. Common questions circulate: Will machines replace humans? How can I protect my job? What can I do to work with AI now?

Some version of automation has been in use since the 1700s to handle repetitive tasks, and yet, the skill of automation now can be seen as scary. Automation and machines should replace workers who may face dangerous scenarios every day where a machine would be better equipped and safer to handle the work. 

“While I do believe that years later AI will take away some jobs I do believe that it will open many other types of job opportunities that could be more technical or something that we never would have thought of before.” Says James Stanley, MAXX Apprentice, in “From Hobby to Innovation: Exploring AI Passion Projects.”

The truth is that AI technology is inspiring workers to reimagine job roles.  AI allows humans to focus on higher-level responsibilities that use skills like critical thinking, creativity, and empathy. AI can enable workers to be more productive, take on more fulfilling responsibilities, and create entirely new types of jobs. With thoughtful implementation, AI can be harnessed to create positive economic and workforce impacts.

Poltergeist Prejudice: Perpetuated Bias, Ethical Concerns, and Irresponsibility

AI technology speeds up tasks like sorting through resumes for a job opening or tracking data. With that said, AI systems can inherit and amplify existing societal biases. This raises a number of concerns as more and more organizations turn to AI technologies for the automation capabilities. 

A National Institute of Standards and Technology report shared a study of 189 facial recognition algorithms and how most of them demonstrated bias. The researchers reported that the technology falsely identified Black and Asian faces 10 to 100 times more often than they did white faces. Women were also more often falsely identified.

Governments seek to determine best ways to regulate AI with New York City being the first to pass a law in 2021 with rules enforced this July. Thoughtful design and smart governance frameworks are required to ensure that AI doesn’t perpetuate societal problems. Companies and governments deploying AI must audit for biases, ensure transparency, evaluate use cases carefully, and institute human oversight measures.

In a “New Regulatory Approach to Facial Recognition,” Jason Schultz, a professor at the New York University School of Law, believes that facial recognition companies must consider new, consent-based approaches to their image gathering as right-of-publicity claims gain momentum. As technology advances so too must the guiding principles and frameworks to protect privacy, avoid bias, and disrupt irresponsibility.

AI Data Voodoo: Protecting User Data While Leveraging AI

Data breaches are scary, and bad actors are discovering new ways to use AI technologies to access user information, such as the AI-controlled botnet data breach with TaskRabbit in 2018 or the more recent and accidental Microsoft AI researchers data leak. Protecting private information alongside the use of AI is important.

Three possible solutions to protecting user data include federated learning, differential privacy, and encrypted data. Federated learning trains AI models with decentralized data stored on user devices while differential privacy anonymizes data by adding controlled noise. End-to-end encryption also helps keep information secure. 

Let’s not forget that AI and automation are powerful tools in cybersecurity, and they have demonstrated accelerated data breach identification and containment, saving companies as much as USD 1.8 million in data breach costs according to the Cost of a Data Breach 2023 global survey.

With deliberate effort, companies can find ways to benefit from AI while also earning user trust through robust privacy protections. Establishing oversight groups and following frameworks like the EU’s GDPR can guide policies that give users more control over their data. Being transparent, providing opt-out options, and restricting data usage are key principles.

Bewitching: AI Dependence vs. AI Assistance

Artificial Intelligence can be scary because some view it as a complete replacement of humans across the board; however, that skips the fact that humans have a unique ability to make decisions based on data as well as external factors. AI technologies can be a great tool, but they work best with a human manager. The goal of AI should be to augment, not replace, human intelligence.

One article observes that “the fear of AI often boils down to the fear of loss – loss of control, loss of privacy, and loss of human value.”

Some solutions for preventing overreliance include having humans remain “in the loop” for consequential decisions rather than fully automating them. Companies and governments deploying AI should also conduct impact assessments to anticipate risks. Additionally, requiring transparency and explanation from AI systems can build understanding and trust in their capabilities.

AI can be viewed as a powerful collaborative tool rather than a decision-making authority. While AI dependence is a valid concern, keeping humans ultimately in control can allow society to reap the benefits of AI assistance without surrendering our agency or discernment. The ideal future combines the strengths of human and artificial intelligence.

The key is shaping policies, education, incentives, and labor models to focus AI on enhancing humans rather than replacing them. With forethought, humans and AI can positively co-evolve. Truth is that AI is not even ready or able to completely replace humans.

 

Interested in learning about how AI can cut business costs and boost company productivity? Reach out to MAXXpotential.com about your interest in optimizing your back office capabilities.