MAXX Potential


Title: Content Marketer

Location: Richmond, VA; Durham, NC; Norfolk, VA; Remote

About MAXX

MAXX Potential helps organizations diversify and strengthen their tech talent pipeline. Founded by industry leaders in 2012, we understand the continuous challenge IT Leaders face: the need to deliver more with less, while at the same time building a strong team and planning for the future. MAXX has created a one-of-its-kind Apprenticeship program that benefits everyone and truly puts people first.

Our approach enables us to attract high-potential aspiring technologists and get them delivering value right away, while simultaneously building their skill sets with mentorship from our experienced team. This highly versatile and flexible design makes it possible for us to offer high-quality services at costs comparable to offshore companies. We are also able to offer our customers a dependable, reliable, and diverse talent pipeline, that they might otherwise be missing out on.


Are you looking for something where you can positively impact the customers you serve while also helping people start their careers? Do you thrive on creating engaging content by working with team members? Do you enjoy staying up to date on IT industry trends? Are you meticulous about your work? Do tpyos drive you crazy?

If the answer to those questions is “yes” the team at MAXX Potential would love to talk with you. We’re looking for a hard-working Content Marketer with excellent creative writing skills to build an online presence. This is a full-time role.


As a Content Marketer, you will be responsible for collaborating with the Director of Marketing to create inbound marketing strategies that build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.

You’ll be doing the following:

  • Execute content marketing strategies across all online platforms.
  • Undertake content marketing initiatives to achieve business targets.
  • Produce high-quality content by collaborating with the Sales and Marketing teams.
  • Create an editorial calendar and ensure that deadlines are met.
  • Regularly deliver engaging content.
  • Write, edit, proofread and improve content.
  • Optimize content considering SEO and Google Analytics.
  • Analyze web traffic metrics.
  • Ensure a strong web presence on various channels.
  • Generate ideas to increase customer engagement.
  • Live & demonstrate the MAXX Potential values, including continuous self-improvement and life-long learning.


  • Proven work experience as a Content marketing manager.
  • Understanding of web publishing requirements.
  • Ability to predict audience preferences with an editorial mindset.
  • Hands-on experience with SEO and web traffic metrics.
  • Expertise in social media platforms.
  • Project management skills and attention to detail.
  • Excellent communication and writing skills in English.
  • BSc degree in Marketing, Journalism, or relevant field.


  • Content Marketing
  • Copywriting
  • Creativity
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Customer Engagement

Content Marketer Application

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