MAXX Potential


Title: Sales Development Representative

Location: Richmond, VA; Durham, NC; Norfolk, VA; Remote

About MAXX

MAXX Potential helps organizations diversify and strengthen their tech talent pipeline. Founded by industry leaders in 2012, we understand the continuous challenge IT Leaders face: the need to deliver more with less, while at the same time building a strong team and planning for the future. MAXX has created a one-of-its-kind Apprenticeship program that benefits everyone and truly puts people first.

Our approach enables us to attract high-potential aspiring technologists and get them delivering value right away, while simultaneously building their skill sets with mentorship from our experienced team. This highly versatile and flexible design makes it possible for us to offer high-quality services at costs comparable to offshore companies. We are also able to offer our customers a dependable, reliable, and diverse talent pipeline, that they might otherwise be missing out on.


Are you looking for something where you can positively impact the customers you serve while also helping people start their careers? Do you thrive on building lasting relationships through trust? Do you enjoy staying up to date on IT industry trends? Are you excited by the challenge of translating technical needs and capabilities to teams across organizations?

If the answer to those questions is “yes” the team at MAXX Potential would love to talk with you. We’re looking for a results-driven Sales Development Representative with excellent interpersonal skills to actively seek out and engage customer prospects. This is a full-time role.


You will delight Customers by connecting them to Apprentices who deliver day one value and results in order to boost top-line revenue growth, customer acquisition levels and profitability.

You’ll be doing the following:

  • Develop strong relationships with new and potential clients to present, promote, and sell our services, helping them to deliver on strategic initiatives.
  • Source new sales opportunities through inbound lead follow-up.
  • Achieve agreed upon sales targets and outcomes within schedule.
  • Coordinate sales effort with team members and other departments.
  • Analyze the territory/market’s potential, track sales and status reports.
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of best practices and promotional trends.
  • Document interactions with prospective clients by keeping detailed meeting notes.
  • Expedite the resolution of customer problems and complaints to maximize satisfaction.
  • Collaborate closely with Principal Technologists to translate deep technical concepts into actionable recommendations for key decision-makers.
  • Coordinate final contract approval with legal.
  • Assist with client onboarding by setting clear expectations and making introductions to the delivery team.
  • Keep Customer Relationship Management (CRM) system, Salesforce, up to date by regularly maintaining and updating sales and client records.
  • Research companies using various data sources to identify new markets and customer needs.
  • Live & demonstrate the MAXX Potential values, including continuous self-improvement and life-long learning.


  • Proven work experience as a Sales Development Representative
  • Hands on experience with CRM software (Salesforce or similar) and collaboration tools (Microsoft Office or Google Workspace)
  • Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
  • Highly motivated and target driven with a proven track record in sales
  • Excellent selling, negotiation and communication skills
  • Prioritizing, time management and organizational skills
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback
  • Bachelor’s degree in business or a related field
  • Previous role in technology companies a plus

Sales Development Representative Application

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